SEO (Search Engine Optimization) - The science of making web pages appealing to a search engine(s).

SEM (Search Engine Marketing) - Marketing program created to increase a web page's SEO.

Trademark - A declaration from a government that a brand name, logo or design is new or distinctive enough to be granted the exclusive ability to market or represent a company and or their goods or services.

Web Site Promotion - Encompasses banner advertising, viral marketing, link exchanges, pay-per-click advertising, search engine optimization, search engine submission and more in order to drive targeted traffic to a web site.

Yahoo Ambassador - A Yahoo Ambassador has the capability to help companies create advertising campaigns online and to help companies with current campaigns better maximize their online advertising dollars. Yahoo Ambassadors go through a rigorous testing process to become certified.

Google Adwords - Paid area on Google where sites can have their pages show up under specific keywords and keyphrases. Fees are based on clicks and are typically known as pay per click "PPC".

Pay Per Click (PPC) - An online advertising model based on purchasing clicks to a specifc site for a predetermined amount of money per click.

Organic Search Results - Typically used to describe the unpaid search area of a search engine where results are based on each search engine's formula.